Defacto — Product Lead (2023–2025)
AI-native B2B lending platform and embedded lending API leveraged by top fintech and marketplace. Owned Defacto Direct Lending and Connect Product suits.
- Redesigned the self-serve onboarding flow from scratch, improving conversion by 20% and contributing to a doubling of the customer base within 6 months alongside go-to-market efforts
- Rebuilt the core direct lending application end-to-end, halving support ticket volume and increasing customer satisfaction by 30 points while supporting a doubling of the customer base
- Owned the direct lending roadmap, driving a 20% increase in activation among lending customers
- On Defacto Connect, delivered a full partner-facing product, reducing partner support requests by 70% and meaningfully improving indirect user satisfaction. Live with partners including Qonto, Malt, Pennylane, and Leano
- Automated most of recollection operations end-to-end (email sequences, legal procedures, AI calling agents), improving recovery rates from 35% to 50% in 6 months while keeping the team at 1.5 FTE
- Shipped Pulse, Defacto's first product beyond lending — a company scoring tool based on public data, delivered to 20 beta customers to help them assess counterparty risk before engaging with clients or suppliers
- Structured the product org: hired the design function, organized engineering (~20 engineers) into squads, and co-owned the company-wide roadmap with the founders